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This year’s theme is Keep the Fire Burning! Blak, Loud and Proud.

Our NAIDOC Week 2024 Polo collection features our talented collaborating artists' reflection on and response to this year's theme. Each artist’s unique vision is a testament to the diversity of ways we celebrate Culture, Identity and Knowledge. Their rich artworks tell an individual and collective story that we are proud to share. 

These soft, breathable polo shirts debut a new style of polo: Essence. Featuring a creative use of the artwork, they feature contrasting materials that highlight the symbols and details of the design. Made from sustainably grown bamboo with a high sun protection factor, they are a true workplace staple available in fitted and unisex styles. 

“This year's theme celebrates the unyielding spirit of our communities and invites all to stand in solidarity, amplifying the voices that have long been silenced. The fire represents the enduring strength and vitality of Indigenous cultures, passed down through generations despite the challenges faced.” - National NAIDOC Committee 2024

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